Download A Macat Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge: Improving Decisions About Health, Wealth, and Happiness AudioBook Free
Do people always respond rationally and in their own needs? US economist Richard Thaler and legal scholar Cass Sunstein did not consider so, and were convinced that internal factors often ended folks from making the best decisions. Their 2008 work Nudge: Improving Decisions About Health, Prosperity and Delight argues that government authorities should "nudge" people to make better choices in all types of areas, from eating habits, to health, to financial planning. Thaler and Sunstein believe, however, that such interventions should only be allowed so long as they don't restrict freedom of preference. They argue that "nudges" can have a significant effect on people's conduct, and that this idea rejects traditional ideas of economic tendencies. They also argue that Nudge offers a "third way" because its "light-touch" viewpoint of treatment can appeal both to the people who oppose administration treatment in the lives of its people, and the ones who support it. Nudge has made an enormous impact, with both the US and UK government authorities incorporating its procedure and ideas into policy.
