Download Soft Selling to Executives AudioBook Free

Originally entitled Decoding the BS of Business. Executives and experts speak different dialects, as disparate as Swahili and Greek. Agendas, vocabularies, and ethnic conditioning destroy meaningful communication between them. This e book exposes selling misconceptions and profit-killing gaps between illusion and fact. Executives stay in a new world from ordinary people. They think in another way, act differently, and buy in another way. For the professions - those in our culture who bundle and sell information for a full time income - architects, attorneys, engineers, accountants, brokers, MBAs, CPAs, marketers, and consultants of every stripe, persuasion and job, a move of thinking must design and maintain a Persuasive Exec Conversation. A number of preconceptions and ethnic myths need to be bulldozed to clear the way because of this thinking move. Three things must answer the buyer's questions and sell well in the exec suite: the storyplot, the various tools, and the delivery. We will explore each and help you prepare a demonstration that works from the executive's point of view, that you may take into any boardroom, inform your story, and twin your chances of getting employed. When advertising to executives, what you sell differs from how you will sell it. While experts are expert at delivering services to their clients, they are amateurs at revealing people what they do for a full time income. These skills aren't taught at Harvard, Yale, or Express U. Our job is to help people earn a living. For three ages we've intensively trained 12,000 professionals, professional salespeople, and consultants to persuade at the executive level. While doing this, we discovered a crucial element that professionals overlook or ignore that can cost one-quarter, or even more, of sales income.

Category: Sales & Selling