Download Summary of Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger AudioBook Free
That is a book conclusion on Invisible Influence: The Hidden Causes that Shape Behavior. The New York Times best-selling author of Contagious explores the refined, secret influences that have an impact on the decisions we make - from what we buy, to the opportunities we choose, to what we consume - in this fascinating and groundbreaking work. If you're like most people, you feel that your alternatives and behaviours are driven by your own, personal likes, and viewpoints. You wear a certain coat because you liked just how it viewed. You picked a specific career because you found it interesting. The idea that our selections are driven by our very own personal thoughts and opinions is patently clear. Right? Wrong. Without our realizing it, other's behavior has a huge impact on everything we do at every second of the lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our behaviour toward a welfare coverage change if we're advised it is supported by Democrats versus Republicans (even although coverage is the same in both conditions). But social impact doesn't just lead us to do the same things as others. In some cases we conform, or imitate others around us. However in other conditions we diverge, or avoid particular selections or behaviours because other folks are doing them. We stop listening to a strap because each goes mainstream. We miss buying the minivan because we don't want to appear to be a soccer mother.
