Strengths Based Selling

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The key to success, salespeople are constantly told, is to check out specific steps and techniques. Just heed the advice of the guru or that presenter, and you'll be the best! Well, that methodology just doesn't work for some salespeople. And it probably doesn't work for you either. By far the most successful repetitions, Gallup has established from ages of research, understand their innate abilities and advantages and use them to sell more effectively. The truth is, no two great sales repetitions are as well: You may thrive on brutal competition, while a colleague wins when you are a super-analytical problem solver. Or maybe you have a significant expertise for building connections, while your fellow top performer is an excellent strategist. What's most important is the fact that you gain business your way. Talents Based Advertising clarifies sales talent and how to identify and optimize it. You'll receive a code to take the world-renowned Clifton StrengthsFinder diagnosis, which reveals your unique talents and advantages. Armed with these details, you'll follow this book through the entire advertising process - from examining opportunity and cool contacting to retaining and growing accounts - learning how to apply your abilities at each step. The book also features action items which will help you make the most of your advantages in sales. There's no one right way to sell. Salespeople find the best results by building on who they already are. This exciting and liberating book will teach you to do just that.


Category: Sales & Selling

Details

Publisher

Brilliance Audio

Language

English

ISBN

DATE

2016-07

Author

Tony Rutigliano

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