Download Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal AudioBook Free
Given that 75 percent of display screen time is spent on connected devices, digital strategies have shifted front and center of most marketing plans. But imagine if that isn't enough? Imagine if most people disregard company messages? Imagine if consumer proposal never goes beyond the "like" button? A sobering reality is striking marketers. Technology hasn't just reshaped mass media, it's altering habit as well. And getting through to customers will take some radical rethinking. First rung on the ladder is to toss the linear plan. Next is to remove conventions, open your mind, and join Disruptive Marketing over a provocative, fast-paced tour of our own changing world....
- Where advertising is deceased, but ongoing talk thrives
- Where consumers generate the best content about brands
- Where people tune out noises and pay attention to feelings
- Where attention leads the marketing team
- Where growth will depend on merging analytics with boundless creativeness
