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Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic lovers, gamers, cosplay lovers, and nerds of all stripes descend on NORTH PARK to mingle with the most notable entertainment superstars and creative-industry pros within an unprecedented party of popular culture in all its forms. From humble origins, Comic-Con has mutated into an electrifying, exhausting galaxy of movies, TV, video games, art, fashion, toys and games, merchandise, and buzz. It's where the future of entertainment unspools in real time, and everyone wants to be there. In Comic-Con and the Business of Pop Culture, creator Rob Salkowitz, a recognized expert in digital advertising and the global digital generation (and an unabashed comics enthusiast), explores how the humble art form of comics finished up at the center of the 21st-century advertising world. From Comic-Con's massive display hall and panels to its exclusive get-togethers and business suites, Salkowitz peels back again the layers to show how comics culture is influencing marketing communications, entertainment, digital technology, marketing, education, and storytelling.
