Download Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis AudioBook Free
Blue Sea Strategy is the 2015 upgrade to the common business strategy wording of the same name at first posted in 2005. The written text offers a sensible handbook to business students and enterprisers who wish to rise above the fray of the competition, become pioneers in recently uncharted market place, and gain access to impressive growth opportunities and an untapped customer foundation. Most businesses make the error of focusing on their rivals when growing strategies. A "blue sea" business, on the other hand, focuses on how to produce new value for customers, the base which may be individuals who are not yet customers of this business' central industry. The term blue sea comes from the idea that an portion of unexplored market space is like the clear, blue waters associated with an undisturbed portion of ocean. Please observe: That is key takeaways and evaluation of the e book and not the original book.
