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A message looks on the moon. It is legible from Globe, and almost no-one understands how it was created. Markus Western leads the government's research to find the creator. The meaning is simple and familiar. But those three words, written in blazing crimson words on the lunar surface, will foster the strangest revolution humankind has ever endured and make Markus Western wish he was never included. The meaning is "Drink Diet Coke". When Coca-Cola denies responsibility, global annoyance with the beverage-industrial complex becomes indignation. And when his research confirms Coca-Cola's innocence, Markus Western becomes one of the most hated men on the planet. Later, five miles above the White House, a cylinder is found out floating in the night. It is 400 feet tall, 250 foot in diameter, and exactly resembles a can of Campbell's Rooster Noodle Soup. Nearly everyone considers the cylinder is a promotional stunt absent wrong, similar to the lunar advertisement. And this is precisely what the alien in the cylinder wishes visitors to think. Ralph, an eccentric extraterrestrial who's been concealing on the moon, needs Markus' help individually deliver a dark alert to the White House. Ralph has a huge heart and soul, a fetish for Andy Warhol, and a dangerous plan to save the planet. Looking after the cylinder, Markus realizes we are not the ones in control. The unexpected visitor becomes the number, and somehow humans never belonged: "We are the homeless orphans peeking through the banquet window. We are the frills of the world gazing after something unspeakably more central than ourselves."