Download Summary of Ed Catmull & Amy Wallace's Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration AudioBook Free
From Ed Catmull, co-founder (with Steve Careers and John Lasseter) of Pixar Animation Studios, the Academy Award - winning studio behind Inside Out and Toy Report, comes an incisive booklet about creativity running a business and command - certain to appeal to listeners of Daniel Red, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativeness, Inc. "might just be the most thoughtful management booklet ever". Creativeness, Inc. is a booklet for managers who want to lead their employees to new heights, a manual for anybody who strives for originality, and the first-ever, all-access trip in to the nerve center of Pixar Animation - in to the conferences, postmortems, and "Braintrust" periods where some of the most successful films in history are made. It really is, at heart, a book about how exactly to build a creative culture - but additionally it is, as Pixar co-founder and leader Ed Catmull creates, "an expression of the ideas that I really believe make the best in us possible". For almost twenty years, Pixar has dominated the world of animation, producing such favorite videos as the Toy Report trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, that have gone to set box-office files and garner 30 Academy Honours. The joyousness of the storytelling, the inventive plots, the mental authenticity: In a few ways, Pixar videos are an subject lesson in what creativity is really. Here, in this booklet, Catmull shows the ideals and techniques that contain made Pixar so broadly admired - and so profitable. As a young man, Ed Catmull experienced a goal: to help make the first computer-animated movie. He nurtured that goal as a PhD scholar at the University of Utah, where many computer research pioneers acquired their start, and then forged a relationship with George Lucas that led, indirectly, to his founding Pixar with Steve Careers and John Lasseter in 1986. Nine years later, Toy Report premiered, changing animation permanently. The essential component for the reason that movie's success - and in the 13 videos that used - was the unique environment that Catmull and his colleagues built at Pixar, based on command and management philosophies that protect the creative process and defy convention, such as:
- Give smart to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either correct it or come up with something better
- If you don't strive to discover what's unseen and understand its mother nature, you'll be ill prepared to lead
- It's not the manager's job to prevent risks. It is the manager's job to make it safe for others to take them
- The cost of preventing mistakes is often much larger than the expense of correcting them
- A company's communication composition shouldn't mirror its organizational composition. Everybody can speak to anybody
