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When I began to write this book, I came across myself with a massive amount of useful marketing materials that I am using and developing since 1992. This experience is drawn from various business assignments including Sales and Marketing Manager for numerous well known health clubs; ownership and management of my children's wellbeing center; ownership of my fitness consulting company as well as my small company consulting company. Several of these companies I continue to own and consult to from afar. The strategies I discuss in this publication are still in place at these businesses. Even though I must say i believe we are all a couple of great marketing ideas from more sales opportunities than we can totally imagine, I really believe the first two chapters are as important as the next eight. The strategies in this publication - when put in place carefully - are assured to make you additional money with less work. These are strategies that have helped businesses exactly like yours make thousands of us dollars - including your competitors. This is the reason I have dedicated my entire life to business consulting. Since starting my company to provide route for small company operators, I have literally been overcome with the demand for marketing campaigns, business structure, accountability programs, and the necessity for small company operators to surround themselves with somebody who cares and provides a proper and profitable alternative party perspective. While you follow this publication and notice the principles to check out, remember no matter what industry or kind of business you operate (I am part of several). What counts is the fact you grasp the center of the principles and the underlying lessons and strategies that can help grow any operation in any category of business imaginable.
