Download Summary of Invisible Influence by Jonah Berger: Includes Analysis AudioBook Free
Invisible Impact by Jonah Berger is a close study of the mindset behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply influenced by factors of which they are seldom aware. A person is likely to recognize that others are influenced by recommendation but unlikely to identify when the same factors can influence an individual decision. Familiarity is a solid motivator for alternatives. People think more favorably about the items they see frequently even if they are unaware that they have seen them. They are also more likely to comply with group consensus, which can result in increased reputation of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Please observe: That is key takeaways and examination of the booklet and not the original book.
