Download The Innovator's Method: Bringing the Lean Start-up into Your Organization AudioBook Free
Have you ever before come up with a concept for a fresh service or product, but didn't take any action because you thought it might be too risky? Or at work, have you got what you thought could be a major idea for your organization - perhaps changing how you develop or spread something, provide customer service, or work with and educate your employees? If you have, but you haven't known how to have the next step, you need to understand what the creators call the innovator's method - a couple of tools rising from low fat start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date, these tools have helped business owners, designers, and software coders manage doubt - through cheap and swift experiments that systematically lower failure rates and risk. But many professionals and leaders battle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Writers Nathan Furr and Jeff Dyer composed this book to handle that very problem. Following breakout success of The Innovator's DNA - which Dyer composed with Hal Gregersen and best-selling creator Clay Christensen to provide a framework for creating ideas - this book shows how to make those ideas actually happen, to commercialize them for success. Predicated on their research inside businesses and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and delivering suggestions to market. They show when and exactly how to apply the tools with their method, how to adjust those to your business, and the way to answer commonly asked questions about the method itself, including:
- How do we realize if this idea is worth seeking?
- Have we found the right solution?
- What is best business model because of this new offering?
