Download Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways AudioBook Free

There's no such thing as an average or old-fashioned business, just average or old-fashioned ways to conduct business. In fact the possibility to reach for extraordinary may be most pronounced in settings which have been far too ordinary for far too long. A long way away from Silicon Valley, in familiar, traditional, even unglamorous areas, standard people are unleashing incredible advances that amaze customers, energize employees, and create huge economic value. Their top secret? They understand that the task of inventing the future doesn't belong just to geeks developing mobile software and virtual-reality headsets or even to social-media entrepreneurs hoping to launch another Facebook. A few of today's most powerful organizations are doing outstanding things in simple settings such as retail finance institutions, office cleaning companies, department stores, small hospitals, and vehicle dealerships. William C. Taylor, cofounder of Fast Company and best-selling author of Practically Radical, traveled thousands of kilometers to visit these hotbeds of simple brilliance and unearth the concepts and practices behind their success. He offers attractive circumstance studies and powerful lessons that you can connect with do standard things in incredible ways irrespective of your industry or profession. Consider, for case, how:

• Miami Beach's stunning 1111 Lincoln Road reimagined the humble auto parking car port as a high-profile open public space that hosts weddings, yoga exercise classes, and celebrity gatherings.
• USAA, the financial-services large that provides troops and their own families with insurance and banking products, inspires frontline employees to deliver renowned service by immersing them in armed forces culture.
• Pal's Sudden Service, a fast-food chain with a cult pursuing, serves up burgers and fries with such swiftness and correctness that companies from other companies pay to learn from its astonishing self-control.
• Lincoln Electric, a maker located in Euclid, Ohio, dominates its ultracompetitive market segments with a fierce devotion to quality and efficiency. But the key to its prosperity is a share-the-wealth model that provides everybody a sense of security and a bit of the action. It includes maintained a tight no-layoff pledge since 1958.

As Taylor writes, "The story of this reserve, its note for leaders who aim to do something important and build something great, is both simple and subversive: In a time of wrenching disruptions and exhilarating developments, of unrelenting turmoil and endless promise, the future is open to everybody. The thrill of breakthrough imagination and breakaway performance...can be summoned in every sorts of companies and all strolls of life, if leaders can reimagine what's possible in their areas." Simply Fantastic demonstrates how.