Download Pre-Suasion: Channeling Attention for Change AudioBook Free
The writer of the renowned best retailer Influence, public psychologist Robert Cialdini, shines a light on effective persuasion and uncovers that the secret doesn't lie in the note itself however in the key minute before that note is delivered. What separates effective communicators from truly successful persuaders? While using same combination of rigorous technological research and ease of access that made his Influence an iconic best retailer, Robert Cialdini clarifies how to capitalize on the fundamental window of energy before you deliver an important note. This "privileged minute for change" prepares visitors to be receptive to a message before they experience it. Optimal persuasion is achieved only through maximum pre-suasion. Quite simply, to improve brains, a pre-suader must also change states of mind. His first solo work in over 30 years, Cialdini's Pre-Suasion pulls on his intensive experience as the utmost cited public psychologist of the time and clarifies the techniques a person should apply to become master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is designed for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to dealing with opiate cravings, from the annual characters of Berkshire Hathaway to the history of background, Cialdini draws on an array of studies and narratives to describe the precise techniques you can use on online marketing promotions and even effective wartime propaganda. He illustrates the way the artful diversion of attention contributes to successful pre-suasion and gets your targeted audience primed and ready to say yes.
