Download Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business AudioBook Free
A modern-day Detroit success tale that fuels the entrepreneurial hearth. Irrational Persistence tells the storyplot of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debts to a 100-million-dollar gross annual income. Woody Allen famously said that 80 percent of success is merely turning up; but any entrepreneur can let you know that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart and soul, building so many tactical advantages into their products and business that their sales force didn't have to do any offering - they simply acquired showing up. In this particular book, you'll find out what kind of legwork switches into building a mega-success product, and the strategies, methods, and basic stubbornness that helped two folks from Detroit create a market leader. Garden Fresh Gourmet is currently the number-one fresh salsa in the US, shipping over the million units every week to Costco, Walmart, Whole Foods, and other countrywide stores - and everything began with two middle-aged folks with negative money and plenty of ideas. This reserve shares their voyage, insight, and love to help you build a much better business and take it to the top.
Learn how two business owners went from major debts to major income
Discover the key characteristics of a product that markets itself
Consider why offering out might not be the best goal
Monitor a voyage of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the voyage - the way you run things at the top concerns, too. Irrational Persistence demonstrates how to help make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and keep on going.
