Download Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell AudioBook Free
From Facebook to Talking Things Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not merely are advertisings indistinguishable from reporting, the web we rely on for media, opinions, and even impartial sales content is currently the ultimate corporate and business tool. Listener beware: content with out a corporate and business sponsor lurking behind it is rare indeed. Dark colored Ops Advertising dissects this swift climb of "sponsored content", a strategy whereby advertisers have grown to be publishers and publishers create advertising - all under the guise of unbiased information. Covert advertising, mostly by means of local advertising and content marketing, has so blurred the lines between editorial content and marketing communication that it is next to impossible to share with real media from paid endorsements. In the 21st hundred years, instead of sharing with us to buy, buy, BUY, marketers "engage" with us so that people share, share, Show - the best simple sell. Why should this concern us? Because personal data, personal interactions, and our very identities are being repackaged in pursuit of corporate income. Because traffic monitoring and manipulation of data make "likes" and tweets and followers the currency of importance, somewhat than scientific achievement or artistic skill or information the electorate must completely function in a democracy. And because our company is being manipulated to spend time with technology, to interact with "friends," to be on, even though it is to our physical and mental detriment.
