Download Sweat Equity: Inside the New Economy of Mind and Body AudioBook Free
Go inside the style that spawned a multi-billion dollars industry for the top five percent. Sweat Equity moves inside the multibillion dollars trend toward endurance athletics and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, writer of THE BRAND NEW Tycoons, profiles the individuals, entrepreneurs, and investors at the center of this movements, exploring this occurrence in which a surge of people - led by the most affluent - are becoming increasingly obsessed with looking and being better. Through in-depth looks inside companies and situations from NY Road Athletes to Solid Mudder and Ironman, Kelly profiles the firms and people looking to meet the demands of the consumers, and the qualities and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending additional time and money than ever before to soothe their intellects and develop their physiques, sometimes forcing themselves to the most extreme limitations. Even as over weight rates struck an all-time high, the most economically successful in our midst are collectively spending billions every year on apparel, items, and entry fees. Sweat Equity graphs the go up of the movements, through the sight of rivals and the firms that provide them. Through interactions with businesspeople, many motivated by their own fitness obsessions, and first-hand accounts of the athletics themselves, Kelly delves into how the movements is taking form. Understand the communal research, physics, and economics in our desire to follow activities like endurance sports and pilates. Get to know the endurance business's focus on demographics. Understand how distance running - once a fringe hobby - became a multibillion dollars enterprise fueled by private collateral. Know how different years pursue fitness, and how fast-growing companies sell to them. The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as athletics once considered extreme become mainstream. As SENIORS seek to stay fit and Millennials seek out interpretation in a hyperconnected world, the demand for the contest bib is outstripping resource, even as the cost to participate escalates. Sweat Collateral, through the testimonies of women and men inside the most important races and companies, goes to the heart of the movements where mind, body, and a lot of money collide.
