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Impact, the basic publication on persuasion, explains the mindset of why people say yes - and exactly how to use these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly extending field of influence and persuasion. His 35 years of strenuous, evidence-based research, plus a three-year program of research on what goes visitors to change habit, has resulted in this highly acclaimed publication. You'll learn the six universal concepts, how to utilize them to become skilled persuader - and exactly how to guard yourself against them. Perfect for individuals in all strolls of life, the concepts of Impact will move you toward deep personal change and become a driving pressure for your success.
