Download Monetizing Innovation: How Smart Companies Design the Product Around the Price AudioBook Free
Surprising rules for successful monetization Creativity is the most important driver of growth. Today, more than ever, companies need to innovate to make it through. But successful invention - measured in us dollars and cents - is a very hard target going to. Companies obsess over being creative and impressive, and spend significant time and charge in building and building products, yet struggle to profit from them: 72% of innovations fail to meet their financial goals - or are unsuccessful entirely. Many companies attended to accept that a high failing rate, and the vast amounts of dollars lost annually, is just the price tag on conducting business. Monetizing Creativity argues that this is tragic, wasteful, and wrong. Radically improving the odds that your invention will succeed is just a matter of eliminating the guesswork. That occurs when you put customer demand and determination to pay in the drivers seating - when you design the merchandise around the purchase price. It's a new paradigm, which opens the entranceway to true game change: You are able to stop hoping to monetize, and begin understanding that you will. The authors at Simon Kucher really know what they're discussing. As the world's top prices and monetization consulting services company, with 800 professionals in 30 towns around the world, they may have helped clients which range from massive pharmaceuticals to fast-growing startups find success. In Monetizing Creativity, they distil the lessons of 30 years and over 10,000 tasks into a functional, nine-step approach. Whether you are a CEO, professional leadership, or area of the team accountable for invention and new product development, this book is good for you, with special sections and checklist-driven summaries to make monetizing invention part of your company's DNA. Illustrative case studies also show how some of the world's best impressive companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used key points specified in this book. A direct obstacle to the status quo "spray and pray" design of innovation, Monetizing Creativity presents a functional approach that can be implemented by any corporation, in virtually any industry. Most monetizing invention failing point home. Now more than ever, companies must rethink the procedures which have lost countless vast amounts of dollars. Monetizing Creativity presents a new way ahead, and a clear assurance: Go from hope to certainty.
