Download Good Is the New Cool: Market Like You Give a Damn AudioBook Free
Marketing comes with an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from other brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - however now they need to be good, too. It's a high order, and with new technology empowering consumers to bypass adverts altogether, it won't be a long time before the old, advertising-based marketing model will go just how of the major label. If only there is a new model, one that allowed companies to handle environmental, civic, and financial issues in a manner that grew their brand and business, while giving back to society, and re-branding branding as a powerful force once and for all. Enter Good is the brand new Cool, a striking new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take goal at standard marketing, posing the questions few experienced the eyesight and courage to ask: If the machine is broken, how can we fix it? Instead of sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new concepts and insights and interviews from a new era of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture designers working with musicians and artists like Woman Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the 21st century, and a call to action for anyone interested in building a better tomorrow. This visionary book won't just change your business-it will change the world.
