Download The First Mile: A Launch Manual for Getting Great Ideas into the Market AudioBook Free

You have a good idea. Now what? That first mile - where an creativity moves from a concept in some recoverable format to the market - is often suffering from failure. Actually significantly less than 1 percent of ideas launched by big companies conclude having real impact. The ideas aren't the challenge. It's the process. The First Mile focuses on the critical point in time when an innovator goes from likely to reality. It really is a perilous place where invisible traps snare entrepreneurs, and roadblocks poor innovators inside large companies. In this practical and enlightening manual, tactical adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this essential early stage of creativity. You'll learn:

• How to evaluate your idea's advantages and weaknesses using the DEFT process - file, evaluate, concentration, and test
• Fourteen meals from an test cookbook to gain assurance in your idea or business
• Why spinouts, incorrect turns, and other troubles commonly trip up creativity - and the practical strategies you can use to prevent them
• Why innovators need to seek chaos in a day and time of regular change - and other essential management skills

Pulling on his decade of experience as an creativity adviser and buyer, Anthony identifies hard-won lessons from disruptive start-ups and global giants as well. The First Mile will give you the data and confidence to visit this perilous but finally promising terrain. The first mile can be a scary place, but you need not traverse it only. This reserve can help.