Download On the Brink: A Fresh Lens to Take Your Business to New Heights AudioBook Free
Finding your business through a new lens. Innovation has become such a ubiquitous value, it's in danger of becoming cliche. Companies frequently speak about it as the sweeping secret to solve all their business problems; however, they often times don't know where to begin or how to grow beyond creative brainstorming to strategically identify and respond upon home based business opportunities. Andi Simon is a commercial anthropologist that has empowered a large number of business market leaders to see their companies with fresh eyes, identify their next big ideas, and - most importantly - turn impressive solutions into executable change. In her groundbreaking book, On the Brink: A BRAND NEW Lens to consider Your Business to New Heights, Andi reveals her unique options for harnessing advancement and revitalizing business development. Taking readers over a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable development opportunities by discovering the untapped resources which were right in front of them. From a medical center facing multiple years in the red to a rural university battling lessening enrollment to the equipment producer whose award-winning product just wasn't reselling - the reviews of these seven companies battling to innovate and expand provide invigorating testimony to the energy of commercial anthropology. Whether looking for ways to revitalize an enterprise or to grow a successful company into new and profitable directions, the strategies specified in On the Brink will give readers the fresh approach they need to achieve significant business breakthroughs.
