Download Summary, Analysis and Review of Clayton M. Christensen's et al Competing Against Luck by Instaread AudioBook Free
Contending Against Fortune: THE STORYPLOT of Development and Customer Choice can be an instruction manual for how to set-up products and services that individuals are assured to choose even in a crowded market. Development is highly prized by businesses and business owners. But time and again, companies waste materials capital and resources to turn out products that contain only a gambler's chance at getting customer interest. Even the most high-concept, data-driven products can eventually fail once they're flipped over to industry. Businesses do not need to churn out innovations and simply expect the best. Instead, employing the jobs theory can take away the risk involved in creating something new and present innovators a chance at success that does not rely on luck alone. The jobs theory keeps that successful products must answer an unsatisfied customer need and the maker must understand why the customer has this need. Please be aware: this is a summary, analysis and overview of the book and not the original booklet.
