Download The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal AudioBook Free
The revolutionary sales strategy scientifically proven to significantly transform your life sales and business success. Did you know that nearly 1 / 2 of salespeople fail to meet their quotas each year? Or that many of the most typical sales behaviors drive down sales performance? In today's fiercely competitive market, you can't manage to reduce sales that should be yours. But with a great deal conflicting advice from self-proclaimed "gurus", how will you know which sales strategies really work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer. Mixing cutting-edge research in public mindset, neuroscience, and behavioral economics, The Science of Advertising shows you how to align how you sell with how our brains in a natural way form buying decisions, significantly increasing your capacity to earn more sales. Unlike other sales literature, which primarily rely on anecdotal proof and unproven advice, Hoffeld's evidence-based strategy links the dots between science and situations salespeople and business leaders face every day to help you regularly do well, including proven ways to:
- Engage clients' feelings to increase their receptiveness for you as well as your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a deal
- Create positive affect and reduce the sway of opponents
- Discover the underlying factors behind objections and neutralize them
- Guide clients through the necessary mental making purchasing decisions
