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In the last decade, no industry has experienced all the upheaval and turmoil as the music industry. If you are looking for quick popularity and instant success, you're in the wrong field. It's now a democratic DIY business, and any guide to success in these new waters must find out by someone who's already survived them. Offering today's aspiring musicians the functional tools they have to build and maintain a lifelong career, How to Make It in the brand new Music Business becomes not only a brilliantly compiled training on how to accomplish specific tasks - routing a tour, negotiating agreements, getting paid for Spotify and Pandora plays, or even licensing music to advertisements, film, and television set - but also a manifesto that motivates musicians to pave their own pathways. Iin clear, easy-to-follow chapters, Ari Herstand's necessary and definitive handbook promises to redefine what this means to make it in the daring " new world " of professional music.