Download Streaming, Sharing, Stealing: Big Data and the Future of Entertainment AudioBook Free
Traditional network tv set programming has always used the same script: professionals approve a pilot, order a trial range of episodes, and transmit them, expecting visitors to watch confirmed show on their television sets at exactly the same time every week. But then came up Netflix's House of Credit cards. Netflix gauged the show's potential from data it acquired gathered about customers' preferences, purchased two months without finding a pilot, and published the first thirteen shows all at one time for viewers to view whenever they needed on the devices of the choice. In this booklet, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Credit cards upended the film and Television industries - and exactly how companies like Amazon . com and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented scientific disruption in the entertainment market sectors. Almost everything is damaged: pricing, development, syndication, piracy. Smith and Telang discuss specific niche market products and the long tail, product differentiation, price discrimination, and bonuses for users never to steal content. To endure and succeed, businesses have to adjust rapidly and artistically. Smith and Telang clarify how. How can companies discover who their customers are, what they need, and exactly how much they are prepared to shell out the dough? Data. The entertainment market sectors, must figure out how to play a little "moneyball." Underneath lines: follow the info.
