Download Whiplash: How to Survive Our Faster Future AudioBook Free
Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we likewise have the web. When both of these revolutions - one in technology and the other in marketing communications - became a member of, an explosive pressure was unleashed that modified the very mother nature of invention. And with any change, we have seen many tactical blunders and outstanding learning curves on the way. Finally, in Whiplash, Joi Ito and Jeff Howe have distilled nine arranging rules for navigating and surviving this tumultuous period. These rules give us a roadmap about how to thrive no matter what industry we're in. With Whiplash, two great thinkers tell us how to change and flourish in today's unpredictable market.
