Download Trust Factor: The Science of Creating High-Performance Companies AudioBook Free
For many years, alarms have sounded about declining proposal. Yet companies continue steadily to struggle with poisonous cultures, and the low production and unhappiness that go with them. Why is "culture" so hard to improve? What makes so many good employees check away? Neuroscientist Paul Zak demonstrates innate brain functions hold the answers. Everything boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through the human brain and triggers one to reciprocate. This simple device creates a perpetual trust-building cycle - the main element to changing persistent workplace patterns. Sketching on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window how brain chemicals affect habit, why trust gets squashed, and ways to consciously stimulate it by celebrating work, showing information, promoting ownership, and even more. The Ofactor(TM) survey, data, and examples support the action blueprints. Engagement programs and monetary rewards are Band-Aids on busted bones. To access the root of the issue, you've got to go deeper. Filled with examples in the Pot Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, delight, and commitment chemical substance naturally.
