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Cool had too much to do with sex, sex appeal, and sex roles. Girls have never received enough credit for the great leap of your brain they took in the 60s when they transformed their backs to the audience. In these post-women's-power days, we've come to take a lot for granted. However when the 17-year-old gal from the comfortable home started adopting some of the attitudes of the dark-colored jazz musician, the lessons of centuries of course and gender indoctrination were dumped in the garbage combined with the pink clear plastic curlers. And gladly, too. Yet young boys were always cooler. Terminal Cool, Marcelle Clements' funny, serious requiem for 60s style and compound, unpacks what cool was (see A long way Davis), how mass culture co-opted it, and exactly how sex destroyed it. Terminal Cool was originally published in Esquire, March 1984.
