Download The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power AudioBook Free
By one expert's prediction, within 20 years half of Americans will have body implants that inform retailers the way they experience specific products as they browse their local stores. The notion may be outlandish, but it reflects professionals' drive to understand customers in the aisles with the same obsessive information that they keep track of us online. In fact, a hidden security revolution has already been occurring inside brick-and-mortar stores, where Americans still do the majority of their buying. Attracting on his interviews with retail professionals, evaluation of trade magazines, and activities at insider industry conferences, advertising and digital studies expert Joseph Turow pulls again the drape on these styles, showing what sort of new hyper-competitive technology of vendors - including Macy's, Goal, and Walmart - has already been using data mining, in-store monitoring, and predictive analytics to change just how we buy, undermine our privateness, and identify our reputations.
