Download The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by the Bestselling Authors of Blue Ocean Strategy AudioBook Free
The very best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in a single place. The seminal reserve Blue Sea Strategy has sold over 3.6 million copies globally and is on the net in 44 dialects. But a lot of W. Chan Kim and Renée Mauborgne's work on creating new market spots was originally published in the web pages of Harvard Business Review. This reserve brings the best of these articles mutually all in a single place. Part by part, these articles clarify the process of fabricating "blue oceans" - uncontested market spots, untainted by competition. Kim and Mauborgne expose tools for checking out and exploiting these markets, like the value curve, the strategy canvas, the price corridor of the mass, and the business enterprise model guide - tools that contain come to constitute the blue ocean strategy platform. This collection also features the writers' latest Harvard Business Review article, "Red Sea Traps". If you're familiar with blue ocean strategy, this reserve will give you a new point of view upon this important platform - and help you put into action it in your organization.
