Download Building Insanely Great Products: Some Products Fail, Many Succeed - This Is Their Story AudioBook Free
Building Insanely Great Products is focused on one goal: to help you understand how you can enhance the probability of product success and reduce product inability. Steve Jobs coined the word "building insanely great products" and this book, numerous real-life examples, instructs the storyline of what he supposed by that key phrase and exactly how every company can build insanely great products and services. Building Insanely Great Products addresses the six keys to success, how to do market research, the value of customer loyalty, creativity and design, using personas for development and not just marketing, deciding the product's value proposition, the way in which to prioritize product features, market sizing that works, market segmentation, product setting, distribution strategy, product lifecycle framework and process, and the customer journey and digital change. As Steve Johnson, the grandfather of product management training says: "We've learned that companies often have no idea why they be successful and just why they fail. Many rely on fortune; too many rely on 'HIPPO' - the best paid person's impression. And unless you know why you be successful, you won't learn how to be successful again."
