Download Leading Digital: Turning Technology Into Business Transformation AudioBook Free
Become an electronic Master - NO REAL MATTER WHAT Business You're In If you think the key phrase "going digital" is only relevant for establishments like tech, multimedia, and entertainment - reconsider. Actually, mobile, analytics, communal media, sensors, and cloud processing have previously fundamentally changed the entire business landscaping as we know it - together with your industry. The problem is that a lot of accounts of digital in business concentrate on Silicon Valley personalities and technical start-ups. But how about the other 90-plus percent of the economy? In Leading Digital, writers George Westerman, Didier Bonnet, and Andrew McAfee spotlight what size companies in traditional establishments - from funding to developing to pharmaceuticals - are employing digital to gain strategic benefits. They illuminate the principles and procedures that lead to successful digital transformation. Based on research greater than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Bank Group, Nike, and Pernod Ricard, the booklet shows what it takes to become a digital grasp. It points out successful transformation in a, two-part framework: where to invest in digital capabilities and the way to lead the transformation. Within these parts, you'll learn:
- How to activate better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities
