Download Bigger Than This: How to Turn Any Venture into an Admired Brand AudioBook Free
What do brands like Entire world Fitness, Everlane, and Bombas all have in common? They're capturing individuals' feelings and earning customers' hearts. And they are based on product products. Following success of his best-selling book, How to Establish a Brand, acclaimed brand strategist Fabian Geyrhalter is again with an enlightening new book that digs deep into today's " new world " of brand creation. Bigger Than This problems companies - from startups to Lot of money 100s - to (re)discover their spark and hook up with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on product products - designer watches, socks, shoes, fish - yet they quickly become loved brands. He emphasizes the value of storytelling, pushing brands to accept eight simple features these brands showcase and will be offering specific, actionable commandments that any brand can execute - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up" he desires businesses to uncover the roots of their ventures and share honest, empathetic experiences that resonate with consumers, building a dedicated following that leads to strong, successful brands. Delightfully concise and refreshing, Geyrhalter attracts on his personal connection with having helped condition over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing catalogs.
