Now We Are 40

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What took place to Era X? Millenials dominate our Facebook feeds and people bang on about the baby boomers - but what about us? The lost generation, the middle junior, the center child of today. Are we still cool? Era X? Bear in mind them? The youngsters who believed they'd never increase up. The generation Douglas Coupland immortalised in his book of the same name. The wry, knowing navel-gazers obsessed with cool and being cool who today are sandwiched between your boomers of the 60s and the millennials. Gen X'ers came of age against a backdrop of Britpop and the Spice Young ladies, Tarantino and Pulp Fiction, Madchester and the Natural stone Roses, acidity house and rave, super golf clubs, Ministry and Cream. They holidayed in Ibiza high on hooch and E rather than ever believed there'd be a comedown. So whatever took place to them? We transformed 40. And since Tiffanie Darke highlights in this witty exploration of the generation who defied generalisation, we're not handling it all that well.... Where once we wore floaty skirts and Doc Martins, now we're wearing Scandi fashion and 'interesting' coaches. We still get together in Ibiza but now bodyboard in Cornwall. Where once mixtapes were the ultimate mating call, now we take selfies and swap Spotify playlists - all the while conspicuously putting on large Dr Beats earphones and casually departing old packets of Kingsize Rizla laying round our open up plan kitchens. Moreover, Gen X are actually in charge. In government, running a business and the creative establishments. By far the most anti-establishment of generations has now end up being the establishment. But as technology overtakes the arts as society's great shaping push, Tiffanie ponders - does indeed cool and its pursuit still subject? If Gen X had it sorted, gave us Barack Obama and downward facing pups, why is stress the new flu? Why are we working not for love any longer - or cool - but to avoid negative equity and depleting pension pots? In Now WE HAVE BEEN 40, Tiffanie interviews some of the most iconic Gen X'ers such as Pearl Lowe, Richard Reed and Blur's bassist Alex James to look at how Gen X live their life in between being young and old, and exactly how it seems to want to melt away down the establishment and then realise that now you will be the establishment.


Category: Comedy

Details

Publisher

HarperCollins Publishers Limited

Language

English

ISBN

DATE

2017-02

Author

Tiffanie Darke

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