Download Relentlessly Relevant: 50 Ways to Innovate AudioBook Free
"How are you changing my world today?" The guidelines of consumer engagement have changed. Your visitors no longer care about legacy - what matters to them is the way you are innovating into their world today. The common "solve problems" way that industry giants have always applied is no more relevant. Consumers want switched-on, creative responses to their desires and needs. In Relentlessly Relevant - 50 Methods to Innovate, professional speaker and business expert Douglas Kruger explores the field of advancement, reducing its subject matter to the easy starting points you will need to become an industry trendsetter. It pinpoints the levers within your own business crying out for advancement as well as the parts you should leave only no matter what, and it teaches you to change your traditional way of thinking, altering the way you relate to your customers' immediate certainty. Using cases from local and international brands, this publication shows you don't have to be a technical giant to innovate, but you do need to know how to think in the right patterns. This is a small business imperative. Innovators of today will own their business tomorrow by constantly requesting, "How can we become relentlessly relevant?" Douglas Kruger is a worldwide speaker and business publisher. He helps organizations untangle the unexamined thinking that makes them industry dinosaurs and shows them where all the levers are for real-world advancement. And a credit score of business and expansion catalogs with Penguin Random House SA, his latest publication on advancement is entitled They're Your Guidelines, Break Them!. See Douglas doing his thing at www.douglaskruger.co.za or follow him on Tweets @douglaskruger.
