Download The Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions AudioBook Free
Misconceptions of PR uses popular common myths about the theory and practice of public relations as a vehicle for aiding start-up owners, brand marketers, communications professionals and students to tell apart between fads and tried-and-tested PR practice. Its purpose is to shatter wide-spread misconceptions about PR and grant listeners insight into why these common myths have endured in spite of clearly demonstrable information to the contrary. By exploring topics that listeners will relate with (though many might frequently misunderstand), Misconceptions of PR will shed new light on essential PR strategy. From your assumption that PR is a never-ending get together, propagated by the way the industry is shown in the advertising and entertainment, to more probably damaging misconceptions including the often-repeated 'all publicity is good publicity', it can be an interesting, anecdotal listen that offers genuine insights in to the certainty of PR practice in one of the brightest & most enjoyable young communication experts in the UK.
