Download You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling (2nd Edition) AudioBook Free
The timeless guide to sales success has been modified to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd perception from the first model of this best-selling book has turned into a no-brainer among sales professionals. Now, the new model of the typical work that has helped an incredible number of sales professionals take their opportunities to new levels offers critical new insights, information, and tools for success in the current economy. You Can't Coach a youngster to Drive a Cycle at a Seminar, Second Edition retains David Sandler's typical, battle-tested advice on driving personal and organizational success by breaking the guidelines of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills created for today's highly competitive and more complex sales landscaping. With this powerful guide, you'll understand how to:
- Take the business lead in the "buyer/retailer boogie"
- Get the chance to do most of the discussing
- Have an activity for answering questions from potential customers
- Know whenever a possibility is shopping you...and what to do about any of it
- Move the relationship forwards without becoming an unpaid specialist
- Professional the seven steps of the "Sandler Submarine"
- Use LinkedIn as a prospecting and qualifying tool
- Establish an "up-front deal", or call road map, before your face-to-face meeting
- Use online research to turn cold phone calls into warm phone calls
