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A Fast Company best e book of the calendar year A Washington Post best retailer Champion of the 2017 Axiom Business E book Award running a business Technology How do you tell a genuine trend from the merely trendy? How, for example, will a technology - like unnatural brains, machine learning, self-driving cars, biohacking, bots, and the web of Things - impact us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now? In The Impulses Are Discussing, observed futurist Amy Webb shows us how to investigate the "true alerts" - those patterns that will coalesce into a trend with the to change everything - and land on the right area of disruption. The near future, Webb shows, isn't something that happens to us passively. Utilizing a proven, tested strategy, she permits us to see ahead and forecast what's to come - challenging us to generate our very own preferred futures.
