Download Herding Tigers: Be the Leader That Creative People Need AudioBook Free
Successful market leaders of creative clubs have mastered the difficult move from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off and an indispensable handbook of on-the-ground, tactical advice for new managers of creatives. He draws from interviews with great market leaders and his experience talking to in creative organizations to share an abundance of sensible advice, including:
- Why issue can be a good thing and how to control it in a wholesome way.
- How to construct time and attention buffers to protect your team's potential to do its best work.
- How to cope with the imbalance of electricity on your team and deal with inevitable battles that arise.
- How to produce "hunting trails" that will keep your team inspired and motivated to deliver great work.
- Why you should still "get your hands dirty", even while you strive to remove yourself from the work.
- Why you should combat to measure value, not time, when analyzing your team's work.
