Chaotics: The Business of Managing and Marketing in the Age of Turbulence

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We have entered into an completely new period, an age group of increasingly recurrent and intense intervals of turbulence in the global current economic climate. Unlike previous recessions, today's crises have precipitated a need for businesses to develop a new way of thinking, one that considers intermittent intervals of disturbance, permitting them to flourish while under the continuous risk of chaos. Filled with metrics and measurements, Chaotics outlines a robust new system for controlling waves of uncertainty impacting on customers, employees, and other stakeholders. Within this climate of increased turbulence, no corporation may survive with less.


Category: Economic Conditions

Details

Publisher

Gildan Media, LLC

Language

English

ISBN

DATE

2017-03

Author

Philip Kotler

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