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An undeniable fact is an undeniable fact, right? Unfortunately, it's not that simple. A "fact" is generally defined as "something is indisputably the case". The problem with that classification is that nearly anything can be disputed, and most things are. But the legal terminology of "beyond a reasonable doubt" applies to this definition. Many times, especially on the web, facts that are disputed are done so without reasonable doubt. For example, there is an entire organization specialized in disputing the fact that the planet earth is not level. Very little information we eat is straight reality. We consume opinion, commentary, satire, gossip, conspiracy theories, marketing copy, and other types of non-facts. Even when we are given facts, it could be done in such way to mislead, deceive, and change where our company is led to develop a incorrect sense of confidence inside our conclusions based on these facts. Oh, by the way, "alternative facts," are falsehoods. In this publication, we will review important concepts that will help you to become more responsible consumer of information including:
- Important terms such as artificial information site, click bait, echo chamber, plus more
- How our cognitive biases block the way as it pertains to accepting simple fact
- How to quickly examine any information source
- How to ask the right questions when deciding how much weight to provide information
- How to identify if you are being misled, deceived, manipulated, or outright lied to