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Magnetic: The Artwork of Attracting Business is a look at how regularly successful businesses are able to get a reliable and ever-increasing stream of customers. This ground breaking text examines a range of simple, powerful strategies that businesses of any size or type can use to attract clients. The main element is to do those things that harness the power of the solo most important factor in buying decisions: positive word of mouth and recommendations from happy existing customers. Magnetic businesses are intentional, tactical, and focused on creating positive experiences that end up being the experiences their customers notify about them. Whether on the web or face to face, it's what satisfied customers say about you this is the most powerful drivers of expansion for your business. Becoming magnetic and getting business truly can be an art, rather than a knowledge, because every business differs and runs on the unique blend of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formulation, but with creativity and target, any business can create a robust revenue growth engine that continuously works to create and sustain success. Understand how to complement successful expansion strategies with your people, purpose, and culture to produce your own unique "magnetism" to get business. Uncover the simple, powerful tips to growth used by a range of market leading businesses, from a snowboard manufacturing start-up company and a website design professional to a minor league football team and a family owned upscale supermarket. All of them utilize ideas that you can put to work immediately in your business to become magnetic. Build a magnetic mind-set in your individuals who leads not only to more content customers who refer others for you but to more satisfied employees who help get and recruit fun new employees to keep your momentum going. Simplify and clarify how you see your business to obtain your entire team are more focused, efficient, and effective in doing those few vitally important things that subject most in traveling expansion and sustaining success.