Download Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are AudioBook Free
As fandom sheds its longtime stigmas of geekiness and hysteria, followers are challenging more from the stars and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time usage of their most devoted consumers, and it's easy to ignore that this access moves both ways. This is actually the new "fandom-based current economic climate": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the items they love. Sometimes it works. Sometimes it generally does not. In Superfandom, Zoe Fraade-Blanar and Aaron Glazer clarify this new time of symbiosis, delving into the record, sociology, and psychology of fandom. From Polaroid to Maker's Symbol to groupies of financier Warren Buffett, the buyer marriage has been altered. Superfandom can be an essential guide for many who care, contribute to, and reside in this rapidly extending fan-driven economy.
