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Lessons from the groundbreaking grassroots advertising campaign that helped unveiling a new politics revolution. Guidelines for Revolutionaries is a striking challenge to the politics establishment and the "rules" that govern advertising campaign strategy. It tells the storyline of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential advertising campaign: A technology-driven team empowered volunteers to develop and manage the infrastructure to make 75 million cell phone calls, unveiling eight million texts, and hold more than 100,000 open public meetings - in an effort to put Bernie Sanders's insurgent advertising campaign over the top. Relationship and Exley, digital iconoclasts who've been reshaping just how politics is applied in America for just two decades, have identified 22 rules of "Big Organizing" you can use to drive interpersonal change movements of any kind. And they tell the inside history of one of the very most amazing grassroots politics campaigns ever before run. Fast-paced, provocative, and deep, Guidelines for Revolutionaries stands as a liberating challenge to the reduced expectations and small convinced that dominates too many advocacy, non-profit, and campaigning organizations - and factors the way ahead to a future where political revolution is truly possible.