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- Why every publisher should have a blog
- How to set up a blog
- The best WordPress plugins for creators
- Effective use of tags and categories
- Types of blogs that work very well for creators
- Advice on post frequency and span
- The anatomy of an good blog post
- How to optimise your articles so they'll be found in Google and other search machines
- How to block out distractions
- The difference between blogs and pages as well as how to effectively use each one
- The types of web pages to include on your site
- How to include fuel to your articles engine
- How to recognize and optimize your very best content
- What to do when it appears that nobody reads your blog