Download How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth AudioBook Free
Are you currently spending too much on R&D? Too little? Is your development program successful? And how do you measure that success? Your enterprise is spending millions on R&D each year, but despite your best attempts, that R&D isn't driving a car growth. If you are like 95 percent of organizations, you aren't spending the right amount, and the production of your R&D has dropped dramatically over the past several years. That's because there hasn't been a universal, standard, and reliable way of measuring R&D - as yet. First released in Anne Marie Knott's important Harvard Business Review article, RQTM (research quotient) is a revolutionary new tool that measures a company's R&D capability - its ability to convert investment in R&D into products and services people want to buy or to reduce the price tag on producing these. RQ not only tells companies how "smart" these are, it provides helpful information for how much they ought to spend money on R&D to ensure that investment will increase revenues, profits, and market value. Equipped with insights from her experience as an R&D task manager, 20 years of academic research, and two Country wide Science Foundation grants or loans, Knott devised RQ and used the solution to test common development prescriptions across the full spectrum of US companies engaged in R&D. The results are nothing in short supply of game changing. In this particular essential guide, become familiar with:
- How to make use of RQ to find out which R&D investments are likely to drive progress - using the hard data you curently have to better utilize the development tools you're already using
- The seven misconceptions about innovation developments - and how to prevent the ones that don't work
- How investors can achieve 9x returns in the market and help companies in the process
- Why corporate - and GDP - progress has stalled and exactly how to revive it without R&D duty credits
