Download Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget AudioBook Free
In Branding Basic principles for Small Business, marketing expert Maria Ross stocks real-life good examples and expert interviews showing how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the best guys create tribes of devoted followers. How do they are doing it? What can time- and resource-strapped organizations study from them? The secret is starting with a strong brand strategy, which will go way beyond a logo. Brand is your main promise, personality, and reason for being. Effective branding is not about how precisely much money you spend but how obviously and consistently you connect the right note through all you do. This publication reveals a simple 10-question process to create a strong brand strategy and bring it to life so you can:
- Generate hype and loyalty with the right customers, clients, or donors
- Make smarter, more cost-effective marketing decisions
- Stand out from the crowd and increase your business
