Download You've Got 8 Seconds: Communication Secrets for a Distracted World AudioBook Free
Every day at work, people do three things: speak, hear, and pretend to pay attention. That's not amazing considering that the common attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to give attention to your audience, be marginally different, and deliver with finesse. Through fast, fun, actionable tips, You've Got 8 Seconds clarifies what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the publication discloses three main strategies:
- Focus: Design a strong meaning - then say it in seconds
- Variety: Make regular information stand out
- Presence: Convey self-confidence and command line attention