Download Peak: How Great Companies Get Their Mojo from Maslow (Revised and Updated) AudioBook Free

Proven principles for sustainable success, with new authority insight Peak is the favorite, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but double. Writer Chip Conley, founder and previous CEO of one of the world's most significant boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home-sharing company into a world-class hospitality giant, Conley once again used the principles he'd developed in Peak. In the ten years since this book's first edition, Conley's Peak strategy has been developed on six continents in organizations in almost every industry. The author's foundational premise is the fact that great leaders become amateur psychologists by understanding the initial needs of three key human relationships - with employees, customers, and investors - which communication has resonated with every kind of head and company, including a few of the world's best known, from Apple to Facebook. Avid users of Peak have discovered that the principles create greater devotion and differentiation using their key stakeholders. This new second edition includes in-depth types of real-world Peak companies, including the author's own at Airbnb, and exclusive Peak authority practices that will take you - as well as your company's performance - to new heights. Whether you're at a start-up or a Fortune 500 company, at a for-profit, nonprofit, or governmental corporation, this book can help you as well as your people reach potential you never recognized you'd.

• Understand how Maslow's hierarchy produces winning business procedures
• Learn how Peak drove a few of today's top businesses to success
• Help employees reach their full potential - and beyond
• Transform the customer experience and keep investors happy

The Peak framework succeeds because it elevates the business enterprise from the within away. These same principles apply in the boardroom, the breakroom, as well as your living room at home and also have proven to be the foundation of healthy, satisfied lives. Even if you think you're doing great, you might always be doing better - and Peak provides you a road map to another level.